On-line betting company Dafabet will make their first major move into motorcycle racing in 2017 with the sponsorship of the RC Express Racing Team.
The move will see the team, which will compete under the Dafabet Devitt Racing banner, sport a striking new livery for the 2017 International road races with riders Ivan Lintin and Steve Mercer contesting all classes at the Isle of Man TT, North West 200 and Ulster Grand Prix.
Dafabet have offices around the world, including the Isle of Man and the Philippines, specialising in online sports betting and gaming and rank amongst the world’s top e-gaming operators.
The company have a high profile involvement in other sports and are main club sponsors for Celtic, Sunderland and Burnley football clubs together with title sponsorship of some of professional snookers biggest tournaments, notably the Masters.
Roy and Ben Constable, Team Co-owners said on the completion of the Dafabet sponsorship; “The support of an international business with such a strong sporting profile is not just great for the team, but great for the sport. We’re over the moon to welcome Dafabet to the racing family and we’re looking forward to developing the relationship over the next few years.
“Having tasted success in the Lightweight class, with three successive Isle of Man TT wins and victories at the North West 200 and Ulster Grand Prix too, the aim now is to make our mark in the Superbike and Supersport categories. Winning a Senior TT is the team’s goal and with the support we now have from Dafabet, Devitt, and our other loyal sponsors, this is a fantastic opportunity for us.”
John Cruces, Head of Sports Marketing and Sponsorship, Dafabet added; “In recent months we’ve been looking at diversification in terms of the sports we’re involved with sponsorship wise and motorsport ticks a lot of the right boxes for the demographic of player we want to put our brand in front of. The RC Express team impressed us with their forward thinking ideas of how best the partnership could work. Plus in riders Ivan and Steve, the engineering team and the bikes, we believe we could be looking at a successful season in world renowned road races such as the Isle of Man TT, the North West 200 and the Macau Grand Prix. We’re looking forward to the season and being involved with the team and the sport.”
The team has made significant efforts over the last 12 months to expand its commercial opportunities, with sponsors and partners that are new to the world of road racing and to build on the platform that prepares them for future success. Ian Ayre, the teams Sporting Chairman said, “We could not be happier. The team has done a fantastic job at securing the support of Dafabet and we look forward to a long and successful future with them, but to maintain the ongoing relationship with Devitt Insurance at the same time is fantastic. Devitt have been a loyal supporter of the team and we are all thrilled by the opportunity that 2017 brings for Dafabet Devitt Racing.”
William Hughes, Managing Director of Devitt Insurance added, “We’re delighted by the progress the team has made over the last year and we’re pleased to continue our involvement in 2017 and beyond. Bringing Dafabet on board is another indication of the huge ambitions of Dafabet Devitt Racing and we’re looking forward to future success.”
Dafabet Devitt Racing kick off the season with the Spring Cup at Oliver’s Mount, Scarborough on April 22-23 with the first international meeting taking place in May at the North West 200.
Picture by Stephen Davison - Pacemaker Press International